What you can expect

  • 60 to 90 minutes self-study

    A practical walk-through of how to determine your target market, segment your market and identify your messaging to improve effectiveness.

  • Downloadable Tools

    We provide a series of tools and guidelines allowing for practical implementation post eLearning.

  • Discussions & Support

    Obtain access to your coach for insight sharing and discussions via the eLearning portal.

Course curriculum

  • 01

    Welcome to the course!

    • A message from your instructor

    • How to use this course

    • Before we begin...
  • 02

    TMS - Let's get started!

    • What is Target Market Selling?

    • Why should we be considering this approach?

    • Analyzing your target market

    • How to identify your target market to improve marketing?
  • 03

    Knowledge Check 1

    • Checkpoint 1
  • 04

    True Target Market

    • True Target Market vs. Marketed & Sold to Target Market

    • Target Market Segmentation

    • Difference between target customer and target market

    • Identifying strengths
  • 05

    Target Market & Target Audience Marketing Alignment

    • Aligning sales & marketing efforts to yield success

    • Why is the alignment of sales & marketing necessary?
  • 06

    Knowledge Check 2

    • Checkpoint 2

Social proof: testimonials

“I found the training insights very fruitful. This will make me more productive in my sales endeavours”

Macdonald Steel

Philani Sibhayiya

“Information is very useful, I will benefit from this training.”

Macdonald Steel

Rajesh Chanderbally

“Very informative and insightful.”

Macdonald Steel

Brezlin Naidoo

Content Contributor & Coach

Instructor Bio:

SalesRehab provide services and solutions that drive sales performance and ensure sales success. As management consultancy they partner with clients for long-term growth and help them move ahead with clarity, confidence, optimal systems and skilled sales talent.

Sales Rehab

Content Contributor

Content Contributor & Coach

Instructor Bio:

Maud is a seasoned executive with 25+ years' experience in sales, marketing, incentives and performance improvement. Having led an international sales team in the past, she is focussed on expanding sales team capabilities from the boardroom to the trenches and aligning sales and marketing objectives. She has a strong focus on sales leadership development, margin realisation, process optimisation and working smarter.

Maud Botten

Senior Instructor